SEO is the art of getting your website found
Search Engine Optimisation or SEO as it is more commonly known really should be taken into account the moment a web designer starts to put his or her ideas down on paper (or screen).
SEO should be discussed right from the start and a SEO budget allowed for. Quite simply, SEO is the ways and means by which a website is found on the internet. Without some form of Search Engine Optimisation or Search Engine Marketing plan your website will never recieve the web traffic it deserves. To begin with owners were often dismissive of SEO with an attitude of, build it and they will come. This is no longer the case as SEO has come of age and a structured measurable approach to marketing your website can now be achieved.
A study on data leaked from Googles search query logs reveals:
The first ranking position in the search results receives 42.25% of all click-through traffic
The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%
The first ten results received 89.71% of all click-through traffic, the next 10 results (normally listed on the second page of results) received 4.37%, the third page – 2.42%, and the fifth – 1.07%. All other pages of results received less than 1% of total search traffic clicks.
What exactly is SEO?
Search Engine Optimisation (SEO) is the art of anticipating the words and phrases customers use when searching for products and services online. This knowledge ensures that the content on your site, blog and other social media platforms will be picked up by search engines and given the highest ranking possible.
Websites don’t work without traffic
After designing your web page we will want to show it off, this is where SEO comes in. We use On and Off-Site Optimisation tactics to ensure you’ll receive high quality traffic to your website and that your products and services rank highly - after all whats the point of having an amazing web site if potential customers can’t find it? Using an SEO agency like ours to help you drive relevant traffic is a fantastic way of attracting new customers
SEO that fits your budget
We run all of our SEO campaigns on a monthly basis with a monthly fee. Our packages start from £147 per month and rise depending on your requirements.
Sounds interesting – what next?
Every client is different and their requirements vary greatly. What benefits you may not benefit the next business we speak to. To get started with an SEO Sunderland campaign we generally recommend a short face-to-face meeting where we can answer any questions you might have and explain how our SEO processes work as well as deciding on a budget